This Video did not so much talk about the design ideas but more target the marketing campaigns and the movement they believe people should take. In total it speaks about how tap water is the same if not better quality than bottled water. This then led on to elaborate on the damage bottled water is doing to the environment.
Something that amazed me most was the acknowledgement of when a bottle is thrown in the recycle bin, it is not necessary recycled, I was amazed to see that 80% is put in land fill. Like usual this all has to do with the money, and how the recycling of a bottle is not very cost affective.
The idea that the only way to stop bottled water from being produced and to help the environment is to stop buying bottled water in total. This technically speaking would work, but I can NOT see everybody stop buying bottled water. The reason why I believe this is because drinking bottled water also has to do with convenience, and a social status. Somebody may be thought to be highly respected if they go ahead and buy a bottle of water, as appose to bringing a pre used bottle of water from home. I believe that way to totally stop bottled water is by making it so this bottled water is no longer socially acceptable, after all that is how bottled water started. Originally everybody believed that buying bottled water was stupid whilst it was free. Then the companies made tap water seem bad for you. This same concept can be thrown back at the bottled water companies by showing how tap water is better quality to bottled water, along with that, if the word spreads about what effect bottled water has on the environment, it will then encourage people to no longer have it.
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